And the locals couldn’t be more excited about the changes. Indeed, the population has expanded rapidly, bringing fresh blood, talented creatives and such companies as GE, Michelin and BMW to the area, which has helped transform the small city into a place filled with engaging outdoor spaces, curated experiences, notable events and diverse cultural happenings. “To a certain extent, we have people who come as visitors and wind up moving here permanently because they fell in love with the destination.” “We see a high frequency of return travel,” Montgomery notes. The VGSC also published the following information in their 2019 annual report, based on information provided by the US Travel Association/SC Department of Parks, Recreation & Tourism: “Visitors to Greenville, SC generate more than $1.3 Billion in direct spending in our community and $77 Million in state and local taxes. “There are 36 other Greenvilles out there in the U.S., so we felt like we needed to distinguish ourselves from the others.”Īnd they have not only cashed in on that idea, but are keeping receipts-evidenced by a cheeky video on the VGSC website called, ‘The Greenville to End All Greenvilles’ – That’s MY Greenville, based on their press accolades. “Tourism, economic development work hand in hand making it an attractive place to live, work, and play,” David Montgomery, former vice president of sales for VGSC, explained to Greenville Business Magazine while discussing, among other topics, the organization’s popular hashtag, #YeahThatGreenville, which Montgomery pointed to as the catalyst for the growth.
Courtesy of Grand Bohemian Lodge Greenville
#STACKS RESTAURANT GREENVILLE SC MOVIE#
“Intentional” is an apt descriptor and while it can feel a bit like the city has been cleverly designed, like a Hallmark movie set to attract visitors, the appeal is somewhat undeniable. An annual report from the official destination marketing organization for the city, VisitGreenvilleSC (VGSC), reveals its vision for it, “To be one of the most visited–and talked about–travel destinations in the Southeast” and Greenville’s city council published an economic development strategic plan in 2022 that identifies “intentional placemaking” as one of seven goals, to “celebrate Greenville as a preeminent lifestyle destination.” Greenville’s community leaders and tourism agencies have been actively and strategically designing it to be a desirable and highly Instagram-able destination for close to a decade. With the warmth of a small town and the urban planning of the future, Greenville’s intentionality stands out.”Īs if it needed further confirmation, on the aforementioned NYT list, Charleston straggled behind Greenville at number 32 and Hilton Head didn’t even get a mention.īut this is no happy accident. Those in search of outdoor adventure getaways are following the advice of Outside magazine and Men’s Journal, which have also praised Greenville’s spectacular terrain and ample recreational pursuits.įor decades, Greenville was overshadowed by such neighboring cities as Charleston and Hilton Head but, in 2022, Fodors declared, “You’re going to the wrong city in the Carolinas. W ith more than 120 great eateries, from fine dining to casual favorites-some of which have been nominated as semifinalists for James Beard awards-there are plenty of noteworthy spots to check out, including The Anchorage, Passerelle, Jianna, Soby’s, Fork and Plough, Juniper, CAMP, Comal 864, Topsoil Kitchen & Market, The Commons and Swamp Rabbit Cafe and Grocer.īut the buzz is not all about the food.
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